NICHD Safe to Sleep campaign

The US public education campaign, led by NICHD, that teaches parents, caregivers and health workers how to lower the risk of SIDS and other sleep-related infant deaths. It offers free materials, videos and training.

  • Resource
  • In this atlas

Overview

Technical summary

A collection of educational materials and pages published by the Eunice Kennedy Shriver National Institute of Child Health and Human Development, part of the National Institutes of Health. The campaign page says it has helped educate millions of parents, caregivers, health care and child care providers, and others, and that many partners at federal, state and local levels assist with outreach. The campaign advice is recorded on the safe infant sleep page. The campaign page says NICHD leads it, and this record links to the NICHD organisation record.

Resource

Type
Collection
Owner
Not reported
Contents
Public education pages, printed and downloadable materials, videos, training resources and a partner toolkit on safe infant sleep.
Access
Free to order, print and download from safetosleep.nichd.nih.gov.
License
NICHD text is in the public domain; images and logos are not (NICHD disclaimer page).

Claims and evidence

Context Infants younger than 1 year in the United States and their caregivers (NICHD Safe to Sleep)

Recipient
Child
Population
Babies younger than 1 year of age and the people who care for them. The Safe to Sleep campaign addresses parents, grandparents, other relatives, babysitters, child care providers and anyone who might care for a baby. Counts on the page are for the United States.
Care setting
Home and child care sleep settings (the page lists parents, babysitters and child care providers).
Geography
United States (NICHD campaign)
Life stage
Newborn and infant, younger than 1 year
Gestational age
Not reported
Postnatal age
Not reported
Follow-up
Not applicable (guidance and national counts)
Eligibility: 1 inclusion criterion; 1 exclusion criterion
Included
  • Infants younger than 1 year
Excluded
  • The page notes babies born preterm or with certain health conditions may need different care
  • Description Evidence stage not applicable Certainty not assessed

    The Safe to Sleep campaign page says the campaign is led by the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD).

    Applies to Child
    • Babies younger than 1 year of age and the people who care for them. The Safe to Sleep campaign addresses parents, grandparents, other relatives, babysitters, child care providers and anyone who might care for a baby. Counts on the page are for the United States.
    • Home and child care sleep settings (the page lists parents, babysitters and child care providers).
    • United States (NICHD campaign)
    • Newborn and infant, younger than 1 year
    • Gestational age Not reported
    • Postnatal age Not reported
    Follow-up Not applicable (guidance and national counts)
    Certainty method
    Not assessed
    Limitations
    This is the campaign's description of itself on its own page. Nothing about the campaign's partners or funding was read beyond that page's statement that many partners assist with outreach.
    Last checked
    2026-10-15
    Next evidence check due
    Not scheduled
    Sources and citations (1)
    1. Supports About the Campaign (Safe to Sleep campaign)

      Webpage · Safe to Sleep campaign, Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD) · Edition The page as shown on 2026-10-14. The page carries no edition date.

      Locator
      About the campaign, paragraph 2
      How it applies
      The campaign's own about page.
      Retrieved
      Source effective date
      Not reported
      Source state
      Current
      Snapshot hash
      c6d4e6f0bff0c8cd690659cfec72a5ad5bf6572da598fb01736ea98e95886595
      Reuse basis
      NICHD disclaimer page (fetched as mj-nichd-disclaimer.html, sha256 08010c9291ae905c92c643e1625556614b3f7e6da0a7fd7b20af1781b66b3adf) says most text on the NICHD website is in the public domain and not subject to copyright, and that images and logos are not. The page bytes are not committed. Short quotations with attribution.

Record details

Record id
maternal:safe-to-sleep-campaign
Content hash
9be961a42af1f565d62538cfcb1ec6ec86d310d3b7210781a575ec10c867c70f