# NICHD Safe to Sleep campaign

Resource · id `maternal:safe-to-sleep-campaign` · Maternal & Newborn Atlas · release `c7fb95f1d15a7d13` (public)

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Browse, life stage: Newborn; Infant follow-up  
Browse, care area: The baby's first year  

## In plain language

The US public education campaign, led by NICHD, that teaches parents, caregivers and health workers how to lower the risk of SIDS and other sleep-related infant deaths. It offers free materials, videos and training.

## Technical summary

A collection of educational materials and pages published by the Eunice Kennedy Shriver National Institute of Child Health and Human Development, part of the National Institutes of Health. The campaign page says it has helped educate millions of parents, caregivers, health care and child care providers, and others, and that many partners at federal, state and local levels assist with outreach. The campaign advice is recorded on the safe infant sleep page. The campaign page says NICHD leads it, and this record links to the NICHD organisation record.

## Claims, with the population each applies to

## Context: Infants younger than 1 year in the United States and their caregivers (NICHD Safe to Sleep)

Recipient: Child; Population: Babies younger than 1 year of age and the people who care for them. The Safe to Sleep campaign addresses parents, grandparents, other relatives, babysitters, child care providers and anyone who might care for a baby. Counts on the page are for the United States.; Care setting: Home and child care sleep settings (the page lists parents, babysitters and child care providers).; Geography: United States (NICHD campaign); Life stage: Newborn and infant, younger than 1 year; Gestational age: Not reported; Postnatal age: Not reported; Follow-up: Not applicable (guidance and national counts)

### The Safe to Sleep campaign page says the campaign is led by the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD).

- Category: Description
- Evidence stage: Evidence stage not applicable
- Certainty: Certainty not assessed
- Applies to: Recipient: Child; Population: Babies younger than 1 year of age and the people who care for them. The Safe to Sleep campaign addresses parents, grandparents, other relatives, babysitters, child care providers and anyone who might care for a baby. Counts on the page are for the United States.; Care setting: Home and child care sleep settings (the page lists parents, babysitters and child care providers).; Geography: United States (NICHD campaign); Life stage: Newborn and infant, younger than 1 year; Gestational age: Not reported; Postnatal age: Not reported; Follow-up: Not applicable (guidance and national counts)
- Limitations: This is the campaign's description of itself on its own page. Nothing about the campaign's partners or funding was read beyond that page's statement that many partners assist with outreach.
- Last checked: 2026-10-15
- Sources:
  1. Supports: About the Campaign (Safe to Sleep campaign) (Webpage, edition The page as shown on 2026-10-14. The page carries no edition date.) <https://safetosleep.nichd.nih.gov/campaign>
     Locator: About the campaign, paragraph 2. Retrieved 2026-10-14T18:21:29Z. Source state: Current. Snapshot hash: c6d4e6f0bff0c8cd690659cfec72a5ad5bf6572da598fb01736ea98e95886595.
     How it applies: The campaign's own about page.

## Connected pages

- Public campaign on this topic: Safe infant sleep (`maternal:safe-infant-sleep`)
- The NICHD organisation page: Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD) (`maternal:nichd`)

## Provenance

Content hash: 9be961a42af1f565d62538cfcb1ec6ec86d310d3b7210781a575ec10c867c70f
Last substantive edit: 2026-10-14
Evidence last checked: 2026-10-14